The Mouse’s media darling: How Bob Iger went from local weatherman to Disney’s repeat CEO

  • Bob Iger is Disney’s CEO, having returned to the post in 2022 after a short-lived retirement.
  • He’s spearheaded some of Disney’s most profitable acquisitions since taking the helm in 2005.
  • Here’s a look at the decades of work that propelled him to become the Mouse’s media darling.

Robert Iger, Disney’s on-again-off-again CEO — better known as Bob — has led the House of Mouse to new heights over the course of his time at the helm, spearheading massive acquisitions for the company and driving record revenue at its beloved theme parks.

“One of the most important qualities of a good leader is optimism, a pragmatic enthusiasm for what can be achieved,” the now 73-year-old Iger wrote in his 2019 autobiography “The Ride of a Lifetime,” released just before he announced plans to retire — plans that he’d later go back on.

“Even in the face of difficult choices and less than ideal outcomes, an optimistic leader does not yield to pessimism,” Iger wrote, “Simply put, people are not motivated or energized by pessimists.”

Here’s a look back at Iger’s career, from the host of a college television show to the multimillionaire leader of one of America’s most beloved brands.

Representatives for Iger did not immediately respond to a request for comment from Business Insider.

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