Pikachu stars in the music video for Jax Jones’ new single Never Be Lonely.
The single, which features German singer-songwriter Zoe Wees, was released today and accompanied by a music video. The video is a collaboration between Jones and The Pokémon Company International, and sees Pikachu being abducted onto a UFO-turned-stadium where Jones and Wees are performing.
Pikachu isn’t that mad about being abducted though, as he happily greets the two and dances along before illuminating (or rather electrocuting) the entire stadium. Ceruledge also makes a sneaky appearance towards the beginning of the video, as a projection onto the sides of some buildings.
In a press release, Jones said the song is a “sonic journey into the heart of music and friendship”, and as a Pokémon fan called the collaboration “a privilege”.
Jones previously collaborated with The Pokémon Company in 2021 as part of Pokémon’s 25th anniversary celebration album with a track called Phases featuring Sinéad Harnett.